Your Primary Creative
branding website design and graphic design brisbane
Anyone can make you look stylish for a season
I work with founder-led brands to craft identities that are as distinctive as the people behind them, fuelled by personality, decoded with care, and designed to last.
you smashed it. Absolutely love it
You somehow have managed to understand my feedback as convoluted as it may have been so thank you. You are amazing at not only being so creative but just understanding kind of where your client or me in this case is coming from so. Fuck yeah super happy and love it.
Oliver Thomson
Designer, brand decoder, stationery horder.
That’s me, Sophie.
For over 15 years, I’ve been crafting brands, building businesses, and solving problems most people run from (even tech issues). I’ve never been one to blend in, which has allowed me to collect all kinds of skills in that have shaped my unique approach to branding.
I started in letterpress (on a beautiful vintage machine), where I learned precision, patience and an appreciation for beautifully pressed type. I’ve also designed patterns for fabric (that I would wear), created stationery (that I really wanted to keep), and been a creative director for a wedding magazine.
I’ve explored other disciplines too, but it all comes from the same curiosity about how I could express myself creatively and visually. That self-expression is a big part of why I created this business.
Primary Creative exists because I’ve been where my clients are. I’ve felt the friction of showing up with a brand that no longer fits, and the clarity that comes when it finally does.
That’s why I take a strategic, personality-led approach to branding,one that captures the nuance of who you are, and turns it into a brand that actually works for your business.
Like me, you didn’t build a business to blend in. Your brand shouldn’t look like everyone (or anyone) else. It should be unmistakably you.
What They Say When It Just Clicks
Things cool clients have actually said (sometimes with happy tears):
“This feels like me. Like… really me.”
“I don’t know how you pulled this from what I gave you, but I love it.”
“It’s better than I imagined. And I imagined a lot.”
“People keep saying ‘it’s so you’ and they’re right.”
“Stop....
No don’t stop! It is amazing, girl. I am absolutely fucking stoked with it!!!”
“Re-branding your business shouldn't be life changing, should it?”
LOVE THIS!! YOU HAVE NAILED IT! Omg I’m obsessed with it! I keep looking at it, you absolutely aced it.
And if you're wondering, “Will she get me?” Let’s just say… it’s kind of my love language.
Things We Can Probably Agree On
Canva’s great ... until it’s not
A good logo isn’t going to fix a misaligned brand
You can have personality and professionalism
People judge a book by its cover (especially on Instagram)
Great design doesn’t just turn heads. It turns browsers into buyers
You’ve got a point of difference. Your brand should show it
Let's create
Let's create
